Key Responsibilities:

Duties and responsibilities include but not limited to the following:

• Develop and manage online marketing campaigns across platforms like Google, social media, and email.

• Write copy, design visuals and produce content for websites, social media and emails.

• Manage website and user experience for traffic and conversions.

• Create posts, engage with audiences, and implement best practices across various social platforms.

• Design and send newsletters, promotional emails, and automated campaigns. Monitor key metrics and report on campaign success to management.

• Study, identify trends and refine contents and campaigns for better ROI.

Qualifications & Skills:

• Diploma or Degree in Marketing, Communications, Media Studies or related field but not required.

• 2 – 4 years of experience in digital marketing.

• Proven experience managing brands social media accounts (experience in fashion, lifestyle, or textile brands is a plus).

• Familiar with Content Management Systems (like WordPress).

• Proficiency in photography and video editing software (Adobe Creative Suite, CapCut, or similar).

• Excellent writing and storytelling abilities with an eye for visual aesthetics.

• Knowledge of social media trends, algorithms, and analytics tools. Passion for African culture, fashion, and creative storytelling.

• Strong organizational skills and the ability to meet deadlines.